Use Video Viewing Data to Improve Lead Qualification and Conversions

 It is unquestionably a fact that marketing automation software is a prerequisite to attain great success in your online marketing endeavor and to create a specific niche for your company in the realm of online business opportunities. At the same time it is equally important to understand that using video viewing data to improve lead qualification and conversions is predominantly significant for ROI. In fact, video viewing can generate the maximum number of leads in the current scenario of online business opportunities.

Use Video Viewing Data to Improve Lead Qualification and Conversions

1. It is noteworthy to point out that approximately 70% of B2B business operations become successful by making use of this feature of video viewing data and this has led to a surge of approximately 80% in business opportunities. Let’s take a look into the relevance of using Video Viewing Data to Improve Lead Qualification and Conversions.

lead qualification

2. The use of video viewing data is an extremely powerful source of attracting visitors to your website and engages them in informative content to generate leads. Further to make them your potential customers you must use Infusionsoft as it the best marketing automation software which can increase the speed of your business. check this out :-

3. The use of effective content plays a significant role in giving you the precise information about what part of your content is more appealing to your potential leads as it can be reverted back automatically by the system to generate most appropriate results to leads at the right time.

4. If the potential lead views your 5-minute video then marketing automation instantly reverts with more data relevant to that subscriber. This means that if the same subscriber watches all your videos, then the sales team sends an email to that subscriber to convert him into the customer.

5. You can use video viewing to effectively divide your leads into the hottest leads and the potential ones. For example, if you have added the video having the detailed information about your product and services and you receive lots of visitors with distinction in the timing of their viewership, then you can segment your visitors into different categories. For example, if someone has watched your video 100%, while others have gone from 20% or 30%. Then you need to segment the potential leads on the basis of viewership. Those people who have watched more than 50% of your video need to be sent an email for a demo, and those who have opted for 20%, can be sent a greeting message to separate those viewers who have gone from 10% watching your video. In this way you can segment your visitors on the basis of percentage of viewership you can actually design your policies as to how to target them with effective procedures so as to optimize them into leads.It is significant to incorporate the element of transcript in the web page so as to enable the viewer to comprehend it completely if he needs clarification on certain points. You can optimize your video by adding a call to action on the web page and also in the video.

6. When you are using video viewing data to create leads, it’s significant to utilize tools like Vineyard and Act on which source to empower your videos. With the effective usage of these tools you can turn your video viewing data into the most effective source for lead generation, an in –depth analysis of lead profiles of individuals, tracking of scores assigned to them on bases of viewership percentages, process of segmentation and nurturing your leads. All this is done on the basis of the precise data of how the different visitors have responded to your content and what makes them engage in the process of lead generation.


Therefore, you can make the optimum utilization of Using Video Viewing Data to Improve Lead Qualification and Conversions with effectiveness and can derive great results from your business.

How to Integrate LeadPages with Active Campaign

In the current scenario of online marketing strategies, the extensive usage of LeadPages can’t be undermined as these enable to create amazingly high converting landing pages, webinar registration forms, opt in forms and much more. In fact, the LeadPages play a crucial part to improve the visibility of your website and enhance the traffic to maximize your revenue to a great extent. In fact, it won’t be wrong to state that with the use of LeadPages templates you can create your landing pages and other stuff quite productively and at the same time check out which one of the templates work efficiently to procure desired outcomes. There is, in fact, the process of integration of LeadPages with the Active Campaign, which makes it extremely effective for you to make your landing pages more responsive and attract maximum traffic.


How to Integrate LeadPages with Active Campaign

It’s precisely relevant to understand that before you begin the process of integration of LeadPages with Active Campaign, it’s important to integrate the Active Campaign to your LeadPages Account. Moreover, there is the need of creating a form for your list within your Active Campaign account before integrating it with Active Campaign. So, let’s take a look at the guidelines of as to How to Integrate LeadPages with Active Campaign.

1. The Complete Step by Step Guide to Integrate LeadPages with Active Campaign

LeadpagesIt’s really easy to integrate the LeadPages with Active Campaign by making use of the inbuilt form builder as with the help of these tools you can prepare the fields that you desire to accept. Then you can use the code that is generated into LeadPages, which you can add to LeadBox or any new LeadPages. So, to begin with there is a need to create a form in Active Campaign, which basically constitutes the fields that you specifically desire to request. For accomplishing this all you need to do is to create a form for your list in your Active Campaign account by clicking on the Integration drop down menu and selecting the option of Forms out of it.  Then go to your LeadPages and make a choice of the template that you desire to use and click the option of ‘Use This Template’. In the next step, there is a need to choose your industry as there is the availability of various LeadPages that can be selected on the basis of your industry as this will certainly help to attain the goal of maximizing conversions and boost your revenue.

2. The Further Steps Essential for the Integration of LeadPages with Active Campaign

So, the next step is to click on the option of Call-To- Action button which is located in your page editor and you are required to edit your opt-in information. Then go to integrations setting page and select the option of Active Campaign and click the button entitled customize this form. You can also customize your opt in information and design, but, this form needs the information regarding email addresses, so you won’t be able to uncheck the option of the email box. If in case you need further information, then you can simply accumulate the more information and for this all you need to do is to click in the box which is located at the front of each option that you certainly want to add to your form fields. So, after selecting the desired options for your form fields, you can click the button of okay to confirm your selection.

3. The Final steps in the Integration of LeadPages with Active Campaign

While moving towards the final steps of Integration of LeadPages with Active Campaign, all you need to do is to save your page. This option to save is located at the upper right side of the page and you would also get more information about the various changes saved in the LeadPages by simply clicking this save option.  Now the final step comes when you click option to publish, get your URL and make the final testing of your page to confirm that your integration of LeadPages with the Active Campaign is successful and as per your specific requirement.

Hence, it can be ascertained that the above mentioned information enables you to thoroughly understand as to How to Integrate LeadPages with Active Campaign. So, it won’t be amiss to state that by following the aforementioned details you can definitely integrate your LeadPages with Active Campaign and that too proficiently. Therefore, these guidelines would enable you to maximize the traffic to your website and in turn enhance the number of prospective leads to generate amazing revenue.